20 Oct 2009

On Display Television Segment - Nexion Vision

The Nexion Vision Mechanical Lockset range was featured on the home improvement television program, “On Display” - airing in Victoria on Sunday 18th October on Channel 9.

 

“On Display” is a consumer oriented program that showcases the latest innovations in home design products and building industry trends. Celebrating the airing of its fifth successful season, the program continues to win the ratings amongst its timeslot, attracting an average of over 1.7 million viewers annually.

The 4 minute segment featuring the Nexion Vision, focused on the product’s safety and security features, including Safety Release and LockAlert, in addition to promoting its cutting edge and stylish design – from hardware to packaging.

The launch of the Nexion Vision sees the introduction of a new packaging format which is suitable for both display pack and trade pack applications. Lockwood’s latest packaging design introduces our strategic alliance with Crime Stoppers as Crime Prevention Partners in our joint efforts to make Australian communities safer.

Achievements of the Lockwood brand, including our 75th Anniversary of operations, continuing manufacturing operations in Australia and strategic crime prevention partnership with Crime Stoppers are also noted on the segment.

We expect this television exposure to generate an increase in interest and sales, not only for the Nexion product range, but also for the entire Lockwood product offering. We intend to leverage the benefits of this segment through distribution of marketing materials and strong product promotion - through our sales team.

Please contact your ASSA ABLOY sales representative with any queries.