19 Apr 2009

On Display Television Segment - Paradigm 005

Paradigm 005 Deadbolt Product Feature

 

The Paradigm 005 Deadbolt range was featured on a home improvement television program called “On Display”, airing in Victoria on Sunday the 19th April 2009 on channel 9.

“On Display” is a consumer oriented program that showcases the latest innovations in home design products and building industry trends. Last year the program won the ratings for its timeslot, attracting over 1.7 millions viewers in 2008.

This 3.5 minute segment features the Paradigm 005 Deadbolt range. The focus is on the safety and security features of the product, including Safety Release and LockAlert, as well as ease of installation and retro-fit.

Achievements of the Lockwood brand, including our 75th Anniversary of operations, manufacture of our 3 millionth mortice lock, and continuing manufacturing operations in Australia are also featured on the segment.

We expect this television exposure to generate an increase in interest and sales, primarily for the Paradigm product range, but also for Lockwood products generally.

We intend to leverage the benefits of this segment through distribution of marketing materials and strong product promotion through our sales team.

Please contact your ASSA ABLOY sales representative with any queries.

For further information or images contact:

PR & Communications Manager, ASSA ABLOY Australia Ph: (03) 8574 3888, email: