Henley-on-Todd Have fun, enjoy the hilarity and help raise funds for charity, with major sponsor ASSA ABLOY, the world’s leading lock group! Held on the third Saturday in September, the Henley-on-Todd dry riverbed rowing and sailing regatta takes place in the glorious red centre of Australia – Alice Springs. In 1962, Reg Smith and his compatriots at Alice Springs Meteorological Bureau proposed they hold an actual regatta along the lines of the famous Henley-on-Thames, a race between Cambridge and Oxford Universities. The idea was taken up by the Rotary Club of Alice Springs, and the fact that the town was 1500km’s from the nearest large body of water was never seen as a problem. The ASSA ABLOY Henley-on-Todd regatta is a true celebration of irreverent Australian humour based on just general good fun. Watching seemingly sane people race bottomless eights, oxford tubs, bathtubs and yachts through the deep course sand of the Todd River provides a unique spectacle among world sporting events. ASSA ABLOY joins the revelries as the major sponsor of this unique world-renowned event. This is a very exciting way for our company to assist the three local Alice Springs Rotary Clubs raise much needed funds for charity and community based projects, and support the local community. Globally ASSA ABLOY is constantly seeking opportunities to support the community – we concentrate on taking action in areas where the Group’s impact and influence is greatest. Our regional sponsorship of this unique event in Australia is aligned with other humanitarian projects sponsored by ASSA ABLOY in other parts of the world. Sponsorships Our sponsorship also reflects ASSA ABLOY’s focus on assisting our customers enjoy an increased sense of freedom, peace of mind, and security. Our expanding social role is connected with the health and growth of our business and is aligned with ASSA ABLOY’s global business vision and goals. As the world’s leading lock Group, ASSA ABLOY is committed to supporting local issues. The event has so far generated over one million dollars for charity - childhood obesity, polio eradication, breast cancer research (Dragons Abreast) and Make A Wish Foundation are just some of the charities which have benefited from previous funds raised. Sponsorship of this internationally renowned event also reflects ASSA ABLOY’s focus on a sense of freedom, peace of mind, and security for its customers. The Henley-on-Todd event is also aligned with ASSA ABLOY’s focus on building and strengthening relationships internally with employees, externally with customers, business partners and the community at large.